VANCOUVER, British Columbia, April 10, 2017: Wildflower Marijuana Inc. (CSE: SUN) (FWB: RSP) (“Wildflower” or the "Company") signs a wholesale brokerage agreement with one of the world’s largest retail brokers, making Wildflower the first cannabis company to transition from the specialized cannabis market to mainstream retail distribution.
Wildflower’s full line of hemp derived CBD+ products including CBD based topical, soaps, capsules and vaporizers will be distributed throughout the United States where CBD is legal in all 50 States.
With 165 offices in the United States and Canada and employing 40,000 people, the wholesale broker provides Wildflower a large sales force to market and build out the retail distribution for its CBD+ products. As sales terms and conditions are set by Wildflower, including timing and pricing, and negotiated by the wholesaler with the retailer, it allows Wildflower to do a staged roll-out with an initial focus on health and wellness retailers to allow Wildflower to ramp up production and prepare for the larger national retailers.
Wildflower is coordinating orders with its production capabilities. Production facilities are being expanded and streamlined in order to meet the expected demand. As the first cannabis company to make the transition from specialized medical and cannabis markets to mainstream retail distribution, Wildflower is preparing specialized marketing and educational tools for the sales force.
Wildflower CEO, William MacLean stated, “Accessing the retail consumer goods market is a great milestone for our company. With such a unique blend of products we were able to offer products that could go into multiple retail categories such as conventional retail, natural whole products, pharmacies and specialty health stores. With the government of Canada in the process of legalizing cannabis the timing couldn’t be better for us to secure access into the North American retail market.”
On Behalf of the Board of Directors
Director and CEO
Cautionary and Forward-Looking Statements
The Canadian Securities Exchange Inc. has in no way passed upon the merits of the proposed transaction and has neither approved nor disapproved of the contents of this press release.
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